Levis.... Gets it

I saw this new ad from Levis & really felt like they got it right. This is beautiful.

From a creative and advertising point of view- it speaks to the consumer on so many different levels.

That in this time of recovery from a recession, in this time of repair- we can move forward. That- in our blood we have always been "workers" and now is the time to work again- to repair our great nation.

The iconic brand digs deep into its history to reclaim the industry that left it in the dust as the premium jeans market exploded. With a focus on classic style and timeless originals- and an ad campain that begs for emotional connection- Levi's really does get it right.

Bravo!